Investment size generally ranges from 3% to 10% of the company. We typically build our position over several rounds, with a bigger percentage geared toward a company’s first and second rounds. Percent allocation is dependent upon many factors. First round investments are mostly driven by 1) How innovative is the idea 2) How big is the idea and what is the company’s potential over the next 5 years 3) How impressive is the founder and what is his or her ability to execute and manifest 4) What does the overall team look like 5) Valuation and deal specifics of the round 6) How much future capital will it take to get to escape velocity
Second rounds and beyond: 1) At this point, has the company found product market fit and how is the market responding 2) How is the company executing and manifesting  3) How close is the company to break-even cash flow 4) What is the projected revenue ramp and is it reasonable and achievable 5) Valuation and deal specifics of the round
How we like to help:
From our experience, the last thing any founder wants is overly demanding investors. We try to make every effort to stay out of the way and let the team manifest. Nevertheless, if the team needs our help our door is always open. We can be most helpful in financing rounds ranging from deal structure to our large network of other potential investors